Board fragment: word of mouth beats social media; participation creates the 'noise'

Source: src-0003#A3 + #A5, red, top of Board A. Two fragments, both cut or unfinished on the board: "[word of?] mouth better than ↑ social media" and "Create so much noise through Participation that it…". Read together [interpretation]: a hypothesis that participatory word-of-mouth can out-compete social media for attention. Held as a field note pending Chance's completion of the sentence the board left unfinished — the claim's second half is literally missing.